Torrent a-go-go

Reading the Slashdot thread on the Revenge of the Sith teaser trailer it sounds like there are BitTorrent torrents going up and down all over the interweb. Yoyo torrent a-go-go. Pretty crazy. Lucasfilm must be paying some people to trawl the web looking for sites sharing the trailer so that they can send them polite requests to take the content down. Surely that's a losing battle? Or perhaps it's all part of the marketing? If it's perceived as hard to get then perhaps more people will want to get it? Dunno.

By the way if you haven't seen it....it's AWESOME!