It's SF. Watch it.

A nice article on battling SF perceptions, talking about the new Battlestar Galactica : Science fiction's biggest battle is its image - 07/09/05

"A vice president in the TV industry recently asked me what TV shows I watch for enjoyment. I mentioned my favorite is "Battlestar Galactica" on Sci Fi Channel. She laughed. I asked if she'd seen it. No, she said, and laughed again"

And guess what? It's the same in literature.