US gets Superman publicity blitz, meanwhile in the UK...

...we're all too busy watching the football to go to the cinema. Everything seems to have had it's release date pushed back until after the footy. Including Superman, which the studio seem intent on making the most expensive film ever by doing stuff like this...

"In a promotion called "Look! Up in the sky!" the studio will project the Man of Steel's iconic S shield, accompanied by a countdown to opening day, on popular landmarks around the country, including Niagara Falls, the Time Warner Center in New York, the Queen Mary in Southern California's Long Beach Harbor, the new Fantasy Tower of the Palms Casino Resort in Las Vegas, Chicago's Sears Tower and the giant Mall of America in Minneapolis. "

From SCI FI Wire

They have too much money. Forget the marketing and send the budget to Africa.