Death Ray, a new UK SF magazine?

Interesting, Death Ray appears to be a not yet published UK magazine, along the lines of SFX, and created by Matt Bielby, the ex-Future Publishing editor who launched SFX. What's interesting is the main source of information about the magazine is a Wikipedia article that clearly contradicts the wikipedia guidelines. 21st century marketing in action. It might be nice to have some competition to SFX, as long as that means a bit more depth too. [Via Locus]